Events Calendar

Market Engineering banner2

 

2019 

21 March MG Experience Day

05 June WGMW Driving Day

Welcome to the Knowledge Garage.

Working in the media?

Stuck for contact on a motoring story or issue?

Need a friendly voice to speak with authority or a face to show you or your audience how to do something?

Meet the experts in the Knowledge Garage set up by thewesterngroup to solve your media problems with a phone call or email. If you want to Meet the Experts, contact  editor@thewesterngroup.co.uk .

  

Tweets by @WGMWriters

 

Keep in touch.

Make sure we have your latest email address to keep you informed on thewesterngroup events and website updates every month. Send your updates to

 editor@thewesterngroup.co.uk

Members' blogs & sites

Keep up to date with our members' websites, views and blogs by checking out carjourno.co.uk ,drive.co.uk  , matt kimberley , wheels-alive.co.uk and wheelswithinwales.uk 

Looking for something ?

Avon footbridge spans more time than thought

publication date: May 31, 2017
 | 
author/source: Iain Dooley

Bridge spans history of Castle Combe

 

 

There’s no getting away from the fact that Castle Combe’s most iconic set-piece is the Avon Tyres footbridge, an aspect of the Wiltshire circuit that’s remained in place and untouched since 1954…or so it was thought.

 

 

New evidence proves that Avon’s sponsorship of the bridge actually began a full two years earlier in 1952, which in turn means that the current hoardings will have to be modified to suit.

The news that the relationship between Castle Combe and Avon Tyres (quite possibly the longest in motorsport history) actually began a full two years earlier than was first thought was something of a surprise, though one which has prompted the tyre maker to bolster its association with the circuit yet further.

This means that, as of this month, Avon’s branding will now also be found atop yet another footbridge, the one located between Quarry and the Esses.

It goes without saying that Castle Combe and Avon have long been perfect bedfellows, the former known as one of the country’s fastest and most technically demanding tracks, the latter respected for its range of high performance rubber. While the relationship between the two entities is well known (Avon originally used the facility for advanced testing), the news that it was in fact a full 2 years older than first thought came as complete bolt from the blue! The discovery itself was made by Pete Stowe, Castle Combe’s chief archivist and a man known for his attention to detail.

“It was certainly an unexpected turn of events and one which I struggled to believe when Pete first informed me,” explained Graham Marshallsay, MD of Castle Combe. “Not only does it underline the shared history enjoyed between ourselves and Avon Tyres, it has served to make the relationship even closer still.”

Far from a source of embarrassment, news of the discovery was warmly received by both Avon and the rest of the circuit team, Avon having subsequently announced that it will invest more time and resources into its Castle Combe branding over the course of the next 3 years.

In practice this means that there will be more visible branding, banners and flags, and that all track support vehicles will be fitted with AVON rubber. It cements a relationship that’s as long standing as it is iconic, and points ahead to the future – it would take a brave individual to bet against the pairing lasting for many years to come.  

 

Another bridge for size now at circuit

 

 

Friends in the automotive PR industry will be able to see the new bridges for themselves in a week's time at DD2017.

Shane Wride of Avon Tyres said, “Avon’s sponsorship of Castle Combe really is a remarkable achievement, particularly when you stop to consider how much the world of motorsport has changed since 1952.

 

 

"We’re delighted to be able to continue working with such an important local business – here’s to another 65 years!”

This year sees Castle Combe host its busiest ever calendar with race meetings and car shows taking place on almost every weekend between now and October. 

 




All articles & images are copyright of their creators