The truth is that the web makes so many things so much easier that one could be forgiven for thinking that a virtual life was a happy life… but no.
When it comes to commerce, how many people would willingly buy from someone they didn’t like? Few, I would wager, the other side of the coin being that if you can convince people you are reasonably pleasant and have a working knowledge of you trade, folk are more likely to do business with you than if they think you are a git, hence the demise of Norman Tebbitt’s babywear shop on Chingford High Street.
It is for this reason that show and exhibitions still draw a crowd if they have enough to offer both visitor and exhibitor alike. Witness the insane lemming run that is the Geneva Motor Show, where people go to be seen by other people who have gone to be seen.
Our fleet show, which takes place at Silverstone circuit on Wednesday 24 April will possibly not be the drawer of crowds that “the salon” undoubtedly is. Then again you won’t be able to drive an F-Type in Geneva, so we will have something (above) the Swiss won’t.
Organising an event like this falls somewhere between selling snake oil and going blind in three-card brag. You have to convince the visitors that they will be daft not to come, while persuading exhibitors that the place will be mobbed by eager buyers. Without a track record that’s incredibly hard work and fortunately we have a track record, and it’s a pretty good one.