Events Calendar

Market Engineering banner2

 

2019 

21 March MG Experience Day

05 June WGMW Driving Day

Welcome to the Knowledge Garage.

Working in the media?

Stuck for contact on a motoring story or issue?

Need a friendly voice to speak with authority or a face to show you or your audience how to do something?

Meet the experts in the Knowledge Garage set up by thewesterngroup to solve your media problems with a phone call or email. If you want to Meet the Experts, contact  editor@thewesterngroup.co.uk .

  

Tweets by @WGMWriters

 

Keep in touch.

Make sure we have your latest email address to keep you informed on thewesterngroup events and website updates every month. Send your updates to

 editor@thewesterngroup.co.uk

Members' blogs & sites

Keep up to date with our members' websites, views and blogs by checking out carjourno.co.uk ,drive.co.uk  , matt kimberley , wheels-alive.co.uk and wheelswithinwales.uk 

Looking for something ?

From the chair: April 2018

publication date: Apr 9, 2018
 | 
author/source: Robin Roberts

 

There is a reason that a clock-face is circular: time goes around.

 

On a different scale of time, so does thewesterngroup driving day, the PR Day for the industry to let its hair down and enjoy its products.

Registration is well underway for this year’s #DD2018 on 6 June at Castle Combe and I urge you to not put it off but get signed up today at our dedicated website  using your log-in details from last year. If you need help you can contact mailto:simon@id-pr.co.uk and he’ll be delighted to get you set up and registered with people and cars.

Our friends at Kia are once again organising a range update day on 5 June for all thewesterngroup members, so we are very grateful to them for priming the PR Day. 

 

From another viewpoint, the motor industry seems to stay the same but underneath there are many currents flowing from the changing technology and models to the way PRs work and how the business is covered. The beginning of the second century of the motor car has witnessed a sea-change in coverage with the emergence of social media on its many platforms, the demise of scores of print titles and writers,  while others have reinvented themselves and new names and personalities emerge. 

In some cases even on-line has evolved and we have seen one web-based portal introduce a printed publication, but also I know from personal experience that some papers are fighting back and actually extending their motoring coverage into stand alone supplements for a group. 

There is almost too much on the web for a reader to take in with sites throwing up adverts if you actually can find their motoring pages hidden away, and endless invitations to test drive the latest thingamabob when all you want is to read a review or feature. Web-based reviews can also be shorter and less informative than some readers want, particularly if they have been use to reading longer items in print. 

So I wonder if we are seeing time going around for print as well towards the end of the second decade of the second century of motoring, and a newly reshaped printed era is beginning.

For this reason its important members of thewesterngroup actually keep our PR colleagues informed about what we are doing and how their copy is being used. One major car-maker is currently monitoring who they deal with and how they use road tests and other stories as well as where they are placed and their readership. You may have had a very long relationship with a manufacturer but the pressure on budgets and demands for coverage means that car loans will be reduced, modified or ended if you cannot show your value to them.

It’s therefore incumbent upon our group members who receive road-test vehicles or who attend launches and other PR events to keep track of their published copy in print or on-line and send cuttings and URLs to the person who invited them or made the model available for test.  

It’s called ROI – return on investment – and I urge members to keep PRs updated or they could find themselves RIP – retired in perpetuity. 

 

Robin Roberts    

Vice-chairman   WGMW



All articles & images are copyright of their creators