West is affordably best

West is affordably best

An attractive and uniquely rewarding experience awaits those who venture west for events with a variety of automotive themes and you are encouraged to enjoy this snap-shot of Walton’s World –

Continental Lift

Continental Lift

This was an unusual opportunity to experience whether a company’s after-sales was as good as its product and Bentley passed with flying colours, says a sunburned Steve Belasco –

The PR Driving Day 2013

The PR Driving Day 2013

After a cold and drizzly day at Castle Combe with Ford, there was considerable relief that the sun broke through for the driving day at the race circuit where BMW’s representative won the individual award and McLaren raced off with the Car of the Day trophy and a special prize from the group –

Alien Invader

The elephant had apparently starred in several films but it didn’t know much about marketing strategy, says Liz Turner as she gives a revealing Independence Day insight into motoring PR in the United States –

On your marks, get set, grow

On your marks, get set, grow

A new-look Western Group Driving Day is being planned to mark its 25th anniversary and the Group has made some changes that we hope will make it even more appealing to everyone as this unique day continues to grow in stature –

WGMW members experience the dragon’s fire

WGMW members experience the dragon’s fire

The UK launch of the Ford Fiesta ST took place on the WGMW patch and included a rare glimpse behind the scenes at the Bridgend Engine Plant where its powerful 1.6 EcoBoost is built, a coastal road route and base at St David’s hotel, Cardiff –