From the chair: June 2019

by | Jun 3, 2019 | From the Chair

In a few days we will be holding our immensely popular and unique PR Driving Day.  A lot has happened since the first one was held over three decades ago and while most of the changes we have witnessed each June usually mean new faces and some old ones missing, I...

From the chair: May 2019

by | May 1, 2019 | From the Chair

The motor writing world seems to be constantly in turmoil with changes to staff, contracts and commissions, new projects and publications, and the whirlwind of social media blows across the industry. But it has been very satisfying to see a rise in applications for...
From the chair: May 2018

From the chair: May 2018

by | May 1, 2018 | From the Chair

I recently attended an event organised by a ‘premium’ manufacturer for journalists to try some of its increasingly wide range. The company’s PR supremo informed the gathering that not only was his the ‘leading’ premium brand, but if you added up all the horsepower of...
From the chair: April 2018

From the chair: April 2018

by | Apr 9, 2018 | From the Chair

There is a reason that a clock-face is circular: time goes around. On a different scale of time, so does thewesterngroup driving day, the PR Day for the industry to let its hair down and enjoy its products. Registration is well underway for this year’s #DD2018 on 6...